The Online Authority Transformation Program

Are you finally ready to make social media work for you?

Find your online voice, build your digital confidence, and become your industry's go-to authority

Just imagine the possibility...

  • Waking up each morning to calls booked from dream prospects that you’ve never even talked to
  • DMs from industry influencers you admire wanting to connect or catch up
  • Dozens of social media notifications from people loving your last post
  • Feeling empowered as a confident business owner getting to work with dream clients on projects that light you up
Discover if Power Your Platform Is Right For You
Kasey jones - Power Your Platform

This ain't your first rodeo...

You're in one of two camps...


Option 1: you've been attempting to build your personal brand online for years.

You have tried it all.

  • You've joined the challenges and completed the bootcamps.
  • You’ve taken the courses and downloaded the guides.
  • You’ve used the templates and followed the advice.


Nothing.Freaking.Works! 

And you’re not sure what’s worse:

  • That you spent hours on a post to get only 3 freaking likes from your friends
  • That you've wasted precious time and money only to flounder in public
  • Or that everything you try feels awkward, icky, and like it’s meant for 23-year-old Twitter bros (psst…because it is!)

Big shocker: the advice that worked for those kids to sell $47 digital products doesn’t work to source c-level executive clients for your business.

Option 2: You've been doing hours of research, planning, and imagining, only to get so overwhelmed that you do absolutely nothing.

You keep telling yourself you'll get to it, but then never find the time.

You watch these kids in your industry with half your experience being viewed as thought leaders and experts. And it kills you.

It’s frustrating, but it’s also embarrassing as hell.


In the real world…

  • You have decades of experience in business
  • You are a well-respected professional
  • You know your sh*t

That’s why it feels so damn painful to keep bombing online–in public, in front of friends, colleagues, and the high-caliber clients whose respect you're trying to keep.  

Or sitting on the sidelines watching life, opportunity, and dream clients pass you by, year after year.

It makes you want to crawl into a hole and forget that social media even exists.

But you can’t escape the feeling…”I should be able to do this!”

You see people in your industry (most with half your experience) killing it on social and wonder, “What do they have that I don’t?”

When you’re honest with yourself, you know that you want to be seen as an industry leader, a true expert for the work you do. You want it—baaaaad.

And deep down, you know you can do it, but you need someone to help you figure out finally how to make it work for you: your style, your personality, and your business.

Find Out if Power Your Platform is Right for You

See what past students have to say

Power Your Platform is designed for experienced professionals.

(Not 20-somethings with zero business experience)

You might be a beginner on social, but you're a pro at work.

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SMALL BUSINESS CEO

You’re an experienced consultant, agency owner, freelancer, or coach who’s ready to take your online presence, business, and life to the next level.

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FUTURE ENTREPRENEUR

You’ve still got a day job, but you’re imagining a future of entrepreneurship and want to start laying the foundation for future financial freedom.

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STARTUP FOUNDER

You’re a startup founder & want to build your online authority as a well respected leader in your industry to attract customers, candidates, and investors.

More Testimonials from PYP Members

Welcome to Power Your Platform.
We got you.

I know where you are because I've been there. And every member of the PYP team has too. I designed this cohort for experienced professionals ready to become known online as the experts their clients know them to be in person.

01

For Experienced Entrepreneurs

Even if you’re a beginner on social, I know you’re not a beginner in business. I teach you how to simplify your decades of experience for social media, but without doing anything that feels fake or icky.

02

No Time Wasted

You don't need another chore. You have a business to run and no time to waste. I teach you the systems and strategies to consistently create killer content that attracts ideal clients so you can grow your business—in less time.

03

Overcome Your Fears

You’re scared of saying the wrong thing. I’ll teach you to develop an experimental mindset and build your digital confidence so you can stop worrying and start growing.

04

You Won't Be Alone

You won’t be alone. Being consistent becomes 10x easier when you have the support and accountability of a group. We’ll be with you every step of the way.

05

Simple But Not Dumbed Down

You need simplicity to cut through the overwhelm of social, but you also need a plan appropriate for your high-level of experience, expertise, and professionalism.

06

Continuous Growth

The kind of sustainable, scalable success you seek takes longer than a 4-week cohort or a $150 digital course. That’s why I built Power Your Platform as a 6-month program to launch your growth quickly, but then compound it over time.

07

Go Beyond Social

You know that to truly scale, you don't just need help writing engaging social media content, but also crafting a sustainable, scalable business strategy that is aligned with your true goal of achieving financial freedom and security for you and your family.

Explore if Power Your Platform is Right for You

Meet Your Guide

Kasey Jones Platform Launchpad

Kasey Jones

I am founder of A Better Jones. I have coached, consulted, or mentored 1000+ startup founders, CEOs, and solopreneurs to accelerate revenue growth by building brands, buyer journeys, and customer experiences that turn strangers into raving fans.

As an early believer in the power of an authentic personal brand, I have trained 100s to embrace what makes them different to build enthusiastic and engaged audiences. I've worked with startup accelerators, VC firms like True Venture Partners, and brands like Gwen Stefani's GXVE.

I have also amassed an audience of 177k+ across LinkedIn, Twitter, TikTok, and Instagram by authentically sharing my stories, insights, and expertise.

I created Power Your Platform because I was like you...

I know what it's like to have expertise that isn't getting the attention it deserves. And having those moments of doubt whether you'll ever be able to make this thing work.

I know what it's like to ride the feast-or-famine rollercoaster of entrepreneurship, never knowing where the next client might come from and having no clue how to take back control and finally achieve the kind of financial freedom I dreamed of as an entrepreneur.

I know what it's like to try one program after another, spend tens of thousands on coaching, agencies, and freelancers hoping things will finally click into place.

I know what it's like to see people with 1/10th the experience getting more impressions—the frustration that gets into your bones (and the feelings of jealousy that royally suck too).

I know what it's like to follow the standard playbook and be perplexed when it's not working. And then spend months or years trying to figure it out for yourself.

I've tried the experiments. Deconstructed successful people. Posted to crickets. Posted and gone viral without any clue how to do it again. Flirted with clickbait and content that wasn't authentically me. Sent awkward DMs. Received even more awkward ones. The vulnerability. The confusion. The huge ups. The deep downs.

I LEARNED THIS THE HARD WAY SO YOU DON'T HAVE TO.

I developed this program to help experts like you gain the visibility, credibility, and authority you deserve without having to make all the mistakes I did.

To give you an experience that sets you up for success and then compounds your growth — so you can get to work making content, building relationships, and generating money instead of banging your head against the wall or wondering how the heck to get started.

I’ll get you into a high-performing mindset, free from self-doubt, procrastination, and imposter syndrome, so you can end feast-or-famine and finally grow your authority and your business.

I found the secret to finding your authentic voice and standing out online...

The problem with most personal branding advice is that it’s one person explaining what worked for them, assuming that it will work for everyone else. It won’t. 

To achieve the kind of online growth you know you deserve, you need to do it your way

And how do you find your way, you ask? 

Through consistency and experimentation.

You can’t find your voice if you don’t use it.

So, Power Your Platform is designed to push you to stop overthinking and start writing. Then, we help you run strategic experiments to quickly discover what works for you so you can stop wasting your time on everything that doesn’t. 

Two magical things happen when you consistently experiment.

1. You learn 10x faster.

Because you take action with the express purpose of learning.

  • Who is your ideal audience
  • What topics you should cover
  • How to write engaging content

2. You build confidence 100x faster.

When your goal is gathering information, instead of going viral, it reduces the pressure on you to write perfect posts (psst...those don't exist), and you start having fun.

I've seen it dozens of times now.

Experienced professionals adopt an experimental mindset, and what once seemed so freaking scary now feels like a juicy challenge they're ready to tackle.

In Power Your Platform, I teach you to use experimentation to discover what captures your ideal audience's attention quickly and makes you feel like a leader while you do it. 

Then, I help you apply an experimental mindset to every aspect of your business so your growth compounds.

Experimental Mindset

I teach you how to let go of perfectionism and the suffocating self-doubt that comes with it.

Instead, you'll develop the mind and attitude of a scientist (but a fun one), running small simple experiments that help you gather data, learn what works, and find online traction—fast.

Proven Methods

I will teach you the fundamentals of creating empowered, authentic content online and build a business that has true scale and growth potential.

You don't just want more clients. You want more freedom too and that means building the processes and systems to support true growth.

Consistent Confidence

You will build the confidence that comes from action.

You'll quickly discover that putting yourself out there online isn't so scary after all, and you can be as bold, confident, and empowered online as you are off.

(probably even more)

Adapted for YOU

Just because a method works, doesn't mean it's right for you. I'll show you how to take tried-and-true business growth methods and adapt them so they align with you. Your goals, your vision, your values.

This isn't about forcing yourself into someone else's box, but building one perfectly designed for you.

So, what is the Power Your Platform experience all about


PYP is a 3-Month program designed to help you take a big leap forward in your business. You will learn everything you need to intentionally design a sustainable, scalable business aligned with your values, your personality, and your goals.

Plus, you'll get the personalized coaching, feedback, and accountability to ensure you don't just learn the lessons, but actually put them into action.

By the end of the program, you will have:

  • Gotten off the feast-or-famine rollercoaster to achieve stability and scalability in your business
  • Launched an authentic personal brand that magnetically attracts dream clients
  • Learned to craft compelling content that consistently produces qualified leads with ideal clients
  • Created systems that make onboarding and servicing clients a dream, instead of a slog
  • Built your confidence as a bonafide thought leader and go-to expert in your industry

Personal Platform and Business Building Course

This 8 Module, self-guided Power Your Platform course teaches you everything I've learned in my 6 year entrepreneurial journey, coaching, consulting, and training 1000+ entrepreneurs how to build and grow businesses they absolutely freaking love.

Each lesson builds on the next, starting with high-level educational content, then diving deep into actionable steps and exercises. The goal is to help you understand the prinicples of platform building and business growth, while also quickly taking action to find traction online and see measurable growth in your business.

By the end, you have a fully transformed business that is sustainable, scalable, and fully aligned with your dreams, values, and goals.

Weekly Writing Sprints & Reviews

Every week, on Zoom, we give you a writing prompt, and then everyone keeps their video on and microphone off, while we all write for 30 minutes. Then, we invite students to share what they wrote, ask questions, and get feedback. 

Weekly Strategy Q&A

Every week, I host business and content strategy Q&A to help you clarify your ideal audience, refine your offers, and improve your positioning. You'll be driving tons of organic traffic from social to your business, and we want to help you make the most of it.

An Inner Circle of Like-Minded Professionals

You will grow faster and further when you have the support and accountability of a community. This group is filled with people who are excited to put in the work and show up for themselves and others.

Advanced AI Tools & Resources

We have a true AI guru on the PYP team who creates AI tools and resources designed to help you leverage the benefits of AI without losing your authenticity in the process.

Regular Workshops

At least once a month, we go deep into a new topic to support your LinkedIn, business and personal growth. Have a topic where you need help? Just let us know and we'll add it to the list.

Access to Past Workshops

We're building a comprehensive archive of past workshops, and you'll gain access to every single one of them. Each recording is packed with actionable insights you can absorb at your own pace.

Masterclass Recordings

Dive into our collection of masterclass recordings and conversations with industry experts eager to share what worked for them and how you can do the same.

Tailored Support

We believe in a co-creative environment. That's why we're committed to evolving our offerings based on what our members need. Your feedback and requests directly shape the support and resources we provide, ensuring you get the best possible aid throughout your journey.

What Will You Learn?

Power Your Platform combines high-level strategic understanding with tactical execution to ensure you don't just learn platform building techniques in the abstract, but you immediately put insight into action.

Each module has 5 primary components.


High Level Understanding

We begin with teaching you why we do things the way we do, so you understand the fundamental principles of this work.

Insight into Action

Then we jump into tactical training so you can understand how to put these principles into action for yourself. And we give you exercise that leverage AI to help you move quickly and produce the necessary assets, materials, and messaging to use in your own business.

Feedback and Review

You submit your work and our team will review what you produce, giving you feedback on how to improve it for better overall results.

Overcoming Challenge

We help you troubleshoot any challenges you might experience along the way, including likely forms of self-sabotage, avoidance techniques, or limiting beliefs, and provide actionable techniques to keep you pressing forward.

Community Sharing

Finally, we encourage you to share your thinking and results with the PYP community. Either online or on calls, so you can gather additional feedback, pressure test your messaging, and build confidence that you are ready to be seen by the world.

00

The Foundation for Your Journey of Transformation
Lay the groundwork for next-level growth

Learn the Power Your Platform approach to finding success on LinkedIn, in business, and in life. Also, get familiar with the structure of the program and how to most effectively design that systems that will support your learning throughout the next 12 weeks.

01

Unleash Your Authentic Brilliance
Craft a unique business identity that sets you apart

By the end of this module you will have a clear vision for the business you are building, the promise you deliver to clients, and the way you explain your greatness. We teach you to discover your Zone of Genius, and envision a business that emphasizes your unique strengths, while also solving valuable problems for high-caliber clients.

02

Elevate Your Expert Status on LinkedIn
Build a wildly profitable profile

Transform your LinkedIn profile into a powerful magnet that attracts your dream clients and positions you as the go-to expert in your niche. Master the art of crafting compelling brand messaging that resonates with your ideal audience and inspires them to take action. Overcome limiting beliefs and confidently showcase your unique value proposition to the world.

03

Magnetic Content Content Strategy
Consistently Attract Your Dream Prospects

Develop a powerful LinkedIn content strategy that establishes your authority, attracts your ideal clients, and keeps them engaged. Learn how to effectively leverage your unique story and create a content ideation engine that consistently delivers value to your audience. Strike the perfect balance between overthinking and underthinking to create content that resonates and drives results.

04

Become a Scroll-Stopping Master
The art & science of writing lead generating content

Master the art of creating authentic, high-performing content that generates qualified leads from your dream prospects. Discover the anatomy of a winning LinkedIn post and learn how to craft irresistible hooks that capture attention. Overcome the fear of putting yourself out there and confidently share your message through various formats, including powerful videos that showcase your expertise and personality.

05

Cultivate a Powerful Network of Prospects, Influencers and Supporters
Develop an inner circle who's got your back

Discover the power of building strong relationships on LinkedIn and learn how to strategically connect with dream prospects, industry influencers, potential partners, and loyal supporters. Master the art of engaging through meaningful comments, personalized DMs, and valuable calls that foster genuine connections. Identify and overcome the resistance that may arise as you expand your network and create a thriving community of like-minded professionals.

06

Productize Your Expertise for Scalable Success
Develop your systematized, high-ticket offer

Learn how to transform your expertise into scalable, high-margin offerings that create a predictable revenue stream. Identify the best opportunities for productizing your services and discover the step-by-step process of creating irresistible offers. Validate and refine your offerings based on market feedback, while confidently embracing your worth and setting prices that reflect the true value you provide.

07

Streamline, systematize, and automate for scale and freedom
Unlock your growth through systems that scale

Discover how to implement essential systems and processes that streamline your business operations and free up your valuable time. Learn best practices for client onboarding and service delivery, ensuring a smooth and efficient experience for both you and your clients. Identify key areas where automation can be leveraged to simplify repetitive tasks and increase productivity. Develop a solid foundation of systems that pave the way for seamless scaling and outsourcing as your business grows.

Is it a cohort? A course? A community?

Since I started doing this work, I've tried every possible style of working with clients. Cohort-based courses, 1:1 coaching, digital courses, and even communities. Each one has its merits, but none on their own create the kind of life-changing results I want for you.

So I created my own model, which is a blend of them all.

  • Self-Guided Course. You will undergo a self-guided, pre-recorded course, allowing you to learn at your own pace, but also in the pockets of time that work for your busy schedule.
  • 1:1 Feedback & Accountability. In every learning module, you are given actionable exercises to turn learnings into usable material, messaging and assets. You will have the chance to submit every single piece of work for personalized feedback and support.
  • 1:1 Coaching, but in a Group Setting. Every week you can attend group calls where you can ask specific questions so I can help you solve your unique challenges. Because other members likely share your challenges, they can listen in, add their perspectives, and cheer you along in your progress.
  • Live Workshops. At least once a month, I'll host additional live workshops to go deeper into particular topics of most interest to you and your fellow students. This gives you an opportunity to continue your learning, and me a chance to test out new resources, methodologies and programs.
  • Online Community. Entrepreneurship is a lonely journey, but it doesn't have to be. When you join PYP, you'll be connected to a vibrant community of like-minded and like-hearted leaders on a similar journey so you can support each other and grow together.

Power Your Platform is NOT for you if...

  • You are just starting out in your career or are new to business and still developing marketable skills.
  • You want to use social media to become an influencer or professional content creator, earning revenue strictly from low-ticket courses, brand deals, or revenue from platforms like TikTok or YouTube.
  • You aren't willing to put in the hard work, get uncomfortable, or face your fears, expecting this to be an easy path to overnight success.
  • You will not or cannot invest in your personal, professional and business growth. PYP isn't even close to the most expensive program designed to help you reach these goals, but it also isn't free or cheap.
  • You are an asshole. We have a no tolerance policy there.

***If you're not sure if PYP will help you achieve your goals, let's talk. I want every PYP customer to be a F*ck Yes! And I'm happy to help figure out if we're a good match for your situation and goals.***

Power Your Platform is for you if...

  • You're an experienced business professional. You may be a beginner at social media, but you're not a beginner at making money.
  • You want to be surrounded by people who have done this successfully or who are on the same path as you.
  • You're ready make meaningful change in your business, both in terms of profits and impact.
  • You're sometimes blocked by fear, uncertainty, lack of consistency, or not knowing what to do. You'd rather put your energy elsewhere.
  • You want to stop struggling to attract new business and instead have dream clients seek you out because they know you're the perfect person to solve their problems.
  • You're committed to investing in yourself, your content, and your network to reap the rewards of building an authoritative personal platform.
  • You want to get off the feast-or-famine rollercoaster of business and build something that serves you, your life, and your goals first.

Joining PYP is a "F*** Yes!" or a "no."

There is no in between. We regularly tell people that it's not a strong mutual fit and give advice and ideas of resources that might be better for them.

So please, let us know where you're stuck or unsure, and we'll help you figure out if this program really is for you.

The Next Step is Yours

This transformative program is designed for you - to crystallize your visionoptimize your digital profilebuild strategic relationships, and develop a content engine that brings in clients and sales.

It's to turn you into the kind of authentic, money-generating social authority you know you can be.

The only question left is: Are you ready to take the next step?

Answers to your FAQs:

It's natural to have questions. Answers to some of the most common ones are here:

I haven't started my business yet (or am just getting started). Is this course for me?

Most likely. You'd be a fit if:

1) You have experience in business (although maybe not your own business), and

2) You have a general idea of who you want to talk to and what you want to talk about.

In this case, we can help you hone in on the best target audiences and topics for you and start building your business with intention.

What if I can't attend the live events?

All live sessions will be recorded and posted into the course portal. So you'll get the video and all the exercises, etc. The only thing you'll miss is any live activities or breakouts that happened live during the session.

I already have a pretty successful business. Is PYP for me?

Yes. In many ways, PYP is designed for people who have started something and are ready to take it even further.

Instead of spending time on questions like, "What business should I build," we're more focused on, "how can I grow even faster by using social media, content, and networking."

What if I don't really like social media, don't want to be an influencer, or don't ever want to show my face online?

Don't worry. Even I have a love-hate relationship with social media. I'll show you how to embrace social media in a way that feels aligned with your truest self.

Will I get to network with other successful entrepreneurs?

If our past courses are any indication, we tend to attract a top-tier group. People who are uniquely talented. People who are already successful and ready to turn it up even further. People who care about making an impact as much as they care about making money.

It would not be unlikely that the relationships you build here end up being worth more than the course, even as overflowing with value and bonus sessions as it is.  

Most other cohorts I've taken have been dominated by 20-somethings, early in their career. Is this going to be the same?

Hell no! While we don't ask people for their age, we'd guess that the average age of our students is 45-55.

This cohort is specially designed for people with decades of business experience. You have unique challenges and opportunities that we address.

What kind of businesses are right for PYP?

If you are running any kind of service-based business, PYP is for you. Coaching, consulting, freelancing, or agency owners will find systems and strategies that help them scale their business growth.

How much does PYP cost?

For now, the PYP program is in the low 4-figures, but we have parity pricing, payment plans, and scholarship opportunities available for those that qualify. Because this program, in its current iteration, is new, we are committed to making it as accessible as posisble for the right students.

The 24 Hour Gut Check

If you impulsively sign up and, within 24 hours, suddenly realize that this isn't right for you, just send us an email, and we'll refund your order.