The Online Authority Transformation Program
Find your online voice, build your digital confidence, and become your industry's go-to authority
Just imagine the possibility...
You're in one of two camps...
Option 1: you've been attempting to build your personal brand online for years.
You have tried it all.
Nothing.Freaking.Works!
And you’re not sure what’s worse:
Big shocker: the advice that worked for those kids to sell $47 digital products doesn’t work to source c-level executive clients for your business.
Option 2: You've been doing hours of research, planning, and imagining, only to get so overwhelmed that you do absolutely nothing.
You keep telling yourself you'll get to it, but then never find the time.
You watch these kids in your industry with half your experience being viewed as thought leaders and experts. And it kills you.
It’s frustrating, but it’s also embarrassing as hell.
In the real world…
That’s why it feels so damn painful to keep bombing online–in public, in front of friends, colleagues, and the high-caliber clients whose respect you're trying to keep.
Or sitting on the sidelines watching life, opportunity, and dream clients pass you by, year after year.
It makes you want to crawl into a hole and forget that social media even exists.
But you can’t escape the feeling…”I should be able to do this!”
You see people in your industry (most with half your experience) killing it on social and wonder, “What do they have that I don’t?”
When you’re honest with yourself, you know that you want to be seen as an industry leader, a true expert for the work you do. You want it—baaaaad.
And deep down, you know you can do it, but you need someone to help you figure out finally how to make it work for you: your style, your personality, and your business.
See what past students have to say
(Not 20-somethings with zero business experience)
You’re an experienced consultant, agency owner, freelancer, or coach who’s ready to take your online presence, business, and life to the next level.
You’ve still got a day job, but you’re imagining a future of entrepreneurship and want to start laying the foundation for future financial freedom.
You’re a startup founder & want to build your online authority as a well respected leader in your industry to attract customers, candidates, and investors.
More Testimonials from PYP Members
I know where you are because I've been there. And every member of the PYP team has too. I designed this cohort for experienced professionals ready to become known online as the experts their clients know them to be in person.
Even if you’re a beginner on social, I know you’re not a beginner in business. I teach you how to simplify your decades of experience for social media, but without doing anything that feels fake or icky.
You don't need another chore. You have a business to run and no time to waste. I teach you the systems and strategies to consistently create killer content that attracts ideal clients so you can grow your business—in less time.
You’re scared of saying the wrong thing. I’ll teach you to develop an experimental mindset and build your digital confidence so you can stop worrying and start growing.
You won’t be alone. Being consistent becomes 10x easier when you have the support and accountability of a group. We’ll be with you every step of the way.
I am founder of A Better Jones. I have coached, consulted, or mentored 1000+ startup founders, CEOs, and solopreneurs to accelerate revenue growth by building brands, buyer journeys, and customer experiences that turn strangers into raving fans.
As an early believer in the power of an authentic personal brand, I have trained 100s to embrace what makes them different to build enthusiastic and engaged audiences. I've worked with startup accelerators, VC firms like True Venture Partners, and brands like Gwen Stefani's GXVE.
I have also amassed an audience of 177k+ across LinkedIn, Twitter, TikTok, and Instagram by authentically sharing my stories, insights, and expertise.
I know what it's like to have expertise that isn't getting the attention it deserves. And having those moments of doubt whether you'll ever be able to make this thing work.
I know what it's like to ride the feast-or-famine rollercoaster of entrepreneurship, never knowing where the next client might come from and having no clue how to take back control and finally achieve the kind of financial freedom I dreamed of as an entrepreneur.
I know what it's like to try one program after another, spend tens of thousands on coaching, agencies, and freelancers hoping things will finally click into place.
I know what it's like to see people with 1/10th the experience getting more impressions—the frustration that gets into your bones (and the feelings of jealousy that royally suck too).
I know what it's like to follow the standard playbook and be perplexed when it's not working. And then spend months or years trying to figure it out for yourself.
I've tried the experiments. Deconstructed successful people. Posted to crickets. Posted and gone viral without any clue how to do it again. Flirted with clickbait and content that wasn't authentically me. Sent awkward DMs. Received even more awkward ones. The vulnerability. The confusion. The huge ups. The deep downs.
I LEARNED THIS THE HARD WAY SO YOU DON'T HAVE TO.
I developed this program to help experts like you gain the visibility, credibility, and authority you deserve without having to make all the mistakes I did.
To give you an experience that sets you up for success and then compounds your growth — so you can get to work making content, building relationships, and generating money instead of banging your head against the wall or wondering how the heck to get started.
I’ll get you into a high-performing mindset, free from self-doubt, procrastination, and imposter syndrome, so you can end feast-or-famine and finally grow your authority and your business.
The problem with most personal branding advice is that it’s one person explaining what worked for them, assuming that it will work for everyone else. It won’t.
To achieve the kind of online growth you know you deserve, you need to do it your way.
And how do you find your way, you ask?
Through consistency and experimentation.
You can’t find your voice if you don’t use it.
So, Power Your Platform is designed to push you to stop overthinking and start writing. Then, we help you run strategic experiments to quickly discover what works for you so you can stop wasting your time on everything that doesn’t.
Two magical things happen when you consistently experiment.
1. You learn 10x faster.
Because you take action with the express purpose of learning.
2. You build confidence 100x faster.
When your goal is gathering information, instead of going viral, it reduces the pressure on you to write perfect posts (psst...those don't exist), and you start having fun.
I've seen it dozens of times now.
Experienced professionals adopt an experimental mindset, and what once seemed so freaking scary now feels like a juicy challenge they're ready to tackle.
In Power Your Platform, I teach you to use experimentation to discover what captures your ideal audience's attention quickly and makes you feel like a leader while you do it.
Then, I help you apply an experimental mindset to every aspect of your business so your growth compounds.
Instead, you'll develop the mind and attitude of a scientist (but a fun one), running small simple experiments that help you gather data, learn what works, and find online traction—fast.
You don't just want more clients. You want more freedom too and that means building the processes and systems to support true growth.
You'll quickly discover that putting yourself out there online isn't so scary after all, and you can be as bold, confident, and empowered online as you are off.
(probably even more)
This isn't about forcing yourself into someone else's box, but building one perfectly designed for you.
So, what is the Power Your Platform experience all about
PYP is a 3-Month program designed to help you take a big leap forward in your business. You will learn everything you need to intentionally design a sustainable, scalable business aligned with your values, your personality, and your goals.
Plus, you'll get the personalized coaching, feedback, and accountability to ensure you don't just learn the lessons, but actually put them into action.
By the end of the program, you will have:
Personal Platform and Business Building Course
This 8 Module, self-guided Power Your Platform course teaches you everything I've learned in my 6 year entrepreneurial journey, coaching, consulting, and training 1000+ entrepreneurs how to build and grow businesses they absolutely freaking love.
Each lesson builds on the next, starting with high-level educational content, then diving deep into actionable steps and exercises. The goal is to help you understand the prinicples of platform building and business growth, while also quickly taking action to find traction online and see measurable growth in your business.
By the end, you have a fully transformed business that is sustainable, scalable, and fully aligned with your dreams, values, and goals.
Every week, on Zoom, we give you a writing prompt, and then everyone keeps their video on and microphone off, while we all write for 30 minutes. Then, we invite students to share what they wrote, ask questions, and get feedback.
Every week, I host business and content strategy Q&A to help you clarify your ideal audience, refine your offers, and improve your positioning. You'll be driving tons of organic traffic from social to your business, and we want to help you make the most of it.
You will grow faster and further when you have the support and accountability of a community. This group is filled with people who are excited to put in the work and show up for themselves and others.
At least once a month, we go deep into a new topic to support your LinkedIn, business and personal growth. Have a topic where you need help? Just let us know and we'll add it to the list.
We're building a comprehensive archive of past workshops, and you'll gain access to every single one of them. Each recording is packed with actionable insights you can absorb at your own pace.
Dive into our collection of masterclass recordings and conversations with industry experts eager to share what worked for them and how you can do the same.
We believe in a co-creative environment. That's why we're committed to evolving our offerings based on what our members need. Your feedback and requests directly shape the support and resources we provide, ensuring you get the best possible aid throughout your journey.
Every PYP student who completes their lessons and puts our insights and guidance into practice will be invited to showcase their expertise to the community and, potentially, to our broader network.
Power Your Platform combines high-level strategic understanding with tactical execution to ensure you don't just learn platform building techniques in the abstract, but you immediately put insight into action.
Each module has 6 primary components.
High Level Understanding
We begin with teaching you why we do things the way we do, so you understand the fundamental principles of this work.
Insight into Action
Then we jump into tactical training so you can understand how to put these principles into action for yourself. And we give you exercise that leverage AI to help you move quickly and produce the necessary assets, materials, and messaging to use in your own business.
Systems & Automation
Learn how to implement the processes and tools that keep your content creation and business operations running smoothly, while freeing up your time to focus on more motivating, inspiring, and purpose-driven activities.
Feedback and Review
You submit your work and our team will review what you produce, giving you feedback on how to improve it for better overall results.
Overcoming Challenge
We help you troubleshoot any challenges you might experience along the way, including likely forms of self-sabotage, avoidance techniques, or limiting beliefs, and provide actionable techniques to keep you pressing forward.
Community Sharing
Finally, we encourage you to share your thinking and results with the PYP community. Either online or on calls, so you can gather additional feedback, pressure test your messaging, and build confidence that you are ready to be seen by the world.
Learn the Power Your Platform approach to finding success on LinkedIn, in business, and in life. Also, get familiar with the structure of the program and how to most effectively design that systems that will support your learning throughout the next 12 weeks.
By the end of this module you will have a clear vision for the business you are building, the promise you deliver to clients, and the way you explain your greatness. We teach you to discover your Zone of Genius, and envision a business that emphasizes your unique strengths, while also solving valuable problems for high-caliber clients.
Transform your LinkedIn profile into a powerful magnet that attracts your dream clients and positions you as the go-to expert in your niche. Master the art of crafting compelling brand messaging that resonates with your ideal audience and inspires them to take action. Overcome limiting beliefs and confidently showcase your unique value proposition to the world.
Master the art of creating authentic, high-performing content that generates qualified leads from your dream prospects. Discover the anatomy of a winning LinkedIn post and learn how to craft irresistible hooks that capture attention. Overcome the fear of putting yourself out there and confidently share your message through various formats, including powerful videos that showcase your expertise and personality.
Discover the power of building strong relationships on LinkedIn and learn how to strategically connect with dream prospects, industry influencers, potential partners, and loyal supporters. Master the art of engaging through meaningful comments, personalized DMs, and valuable calls that foster genuine connections. Identify and overcome the resistance that may arise as you expand your network and create a thriving community of like-minded professionals.
Learn how to transform your expertise into scalable, high-margin offerings that create a predictable revenue stream. Identify the best opportunities for productizing your services and discover the step-by-step process of creating irresistible offers. Validate and refine your offerings based on market feedback, while confidently embracing your worth and setting prices that reflect the true value you provide.
In this powerful module, you'll learn how to design a strategic sales process that aligns with your values, showcases your unique value, and attracts your dream clients. By mastering the art of the sales conversation, leveraging automation, and overcoming limiting beliefs, you'll be able to close deals with confidence and build a thriving business that makes a positive impact.
Since I started doing this work, I've tried every possible style of working with clients. Cohort-based courses, 1:1 coaching, digital courses, and even communities. Each one has its merits, but none on their own create the kind of life-changing results I want for you.
So I created my own model, which is a blend of them all.
***If you're not sure if PYP will help you achieve your goals, let's talk. I want every PYP customer to be a F*ck Yes! And I'm happy to help figure out if we're a good match for your situation and goals.***
Joining PYP is a "F*** Yes!" or a "no."
There is no in between. We regularly tell people that it's not a strong mutual fit and give advice and ideas of resources that might be better for them.
So please, let us know where you're stuck or unsure, and we'll help you figure out if this program really is for you.
The Next Step is Yours
This transformative program is designed for you - to crystallize your vision, optimize your digital profile, build strategic relationships, and develop a content engine that brings in clients and sales.
It's to turn you into the kind of authentic, money-generating social authority you know you can be.
The only question left is: Are you ready to take the next step?
It's natural to have questions. Answers to some of the most common ones are here:
I haven't started my business yet (or am just getting started). Is this course for me?
Most likely. You'd be a fit if:
1) You have experience in business (although maybe not your own business), and
2) You have a general idea of who you want to talk to and what you want to talk about.
In this case, we can help you hone in on the best target audiences and topics for you and start building your business with intention.
What if I can't attend the live events?
All live sessions will be recorded and posted into the course portal. So you'll get the video and all the exercises, etc. The only thing you'll miss is any live activities or breakouts that happened live during the session.
I already have a pretty successful business. Is PYP for me?
Yes. In many ways, PYP is designed for people who have started something and are ready to take it even further.
Instead of spending time on questions like, "What business should I build," we're more focused on, "how can I grow even faster by using social media, content, and networking."
What if I don't really like social media, don't want to be an influencer, or don't ever want to show my face online?
Don't worry. Even I have a love-hate relationship with social media. I'll show you how to embrace social media in a way that feels aligned with your truest self.
Will I get to network with other successful entrepreneurs?
If our past courses are any indication, we tend to attract a top-tier group. People who are uniquely talented. People who are already successful and ready to turn it up even further. People who care about making an impact as much as they care about making money.
It would not be unlikely that the relationships you build here end up being worth more than the course, even as overflowing with value and bonus sessions as it is.
Most other cohorts I've taken have been dominated by 20-somethings, early in their career. Is this going to be the same?
Hell no! While we don't ask people for their age, we'd guess that the average age of our students is 45-55.
This cohort is specially designed for people with decades of business experience. You have unique challenges and opportunities that we address.
What kind of businesses are right for PYP?
If you are running any kind of service-based business, PYP is for you. Coaching, consulting, freelancing, or agency owners will find systems and strategies that help them scale their business growth.
How much does PYP cost?
For now, the PYP program is in the low 4-figures, but we have parity pricing, payment plans, and scholarship opportunities available for those that qualify. Because this program, in its current iteration, is new, we are committed to making it as accessible as posisble for the right students.
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